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  Case Studies Certifying Through Perception

Questionmark Case Study

HFMA - Certifying Through Perception


Background
The Healthcare Financial Management Association (HFMA) is a not-for-profit organization for CFOs, comptrollers, accountants and other financial management professionals at hospitals, clinics, managed care organizations, and other healthcare-related organizations. The Association, which has offices in Washington, D.C. and Westchester, Ill., provides data, reports, networking opportunities and other resources for its 35,000 members.

The Association offers a certification program in which HFMA members can earn the Certified Healthcare Financial Professional (CHFP) designation. About 7 percent of members (about 2,500) have earned the CHFP designation by completing several requirements, including professional experience, education, and passing two certification exams. Since 2001, HFMA has been using Perception to manage the questions and online administration of those exams.



Certifying Efficiently
Elaine Mrzlak, manager of career services for HFMA, is half of HFMA’s certification department. That’s why the organization uses Questionmark’s hosting service. Between managing the biannual development of exam question pools, the corresponding self-study courses and the newly developed instructor-led exam prep courses, HFMA doesn’t have the people or technology to manage testing too. “We’ve had a really positive experience with Questionmark as our host,” Mrzlak says. “We didn’t have to set anything up and we don’t have to troubleshoot; we just call Questionmark’s technical support division.”

As part of the certification requirements, members must pass a general exam in healthcare finance practices and an exam in one of four -specialties: accounting and finance, patient and financial services, financial management of physician practices, or managed care. Each of the three versions of the general exam has 150 questions, and each specialty exam has 75 questions.

If a candidate doesn’t successfully complete an exam, after at least 90 days he or she can take the second version of the exam, and the third version if the second attempt is unsuccessful. Mrzlak says that she uses the metatagging feature in Perception to designate whether a question is on the first, second or third version of the exam, and also to designate questions as retired when the certification program and question pools are updated every two years.



Certifying Securely
When certification candidates take an exam, they do so via Questionmark Secure. They must enter a password, which is only good for 24 hours and allows only one attempt, and the proctor must also enter a password. “Proctors have to be certified members of HFMA and sign an affidavit attesting they agree to abide by the stated policies we have for proctoring an exam,” Mrzlak says. “The passwords help us to build in more security.”


New Features
Mrzlak explains that HFMA has upgraded to version 4 of Perception. She likes the new function that allows her to e-mail passwords through the system to people who have registered for an exam, because she can send a batch of e-mails with passwords instead of having to customize separate e-mails for each. “I can send 20 e-mails just by clicking on the scheduled exams, and it pulls the data from the registrations,” Mrzlak says. “It’s much faster than what we were doing.” She also uses the new automated score confirmation function to give candidates their scores via e-mail immediately after completing the exam. This replaces the manual process she used to follow.


Making Life Easier

Mrzlak says that before HFMA started using Perception, they used a paper-based process with a national testing company. But now the Association can administer its 600 tests per year in a much more efficient and cost-effective manner. “The exams are available 24-7 now, and we have members taking exams all over the country,” she says.

 

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