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  Users Conference Keynote

2009 Questionmark Users Conference in Memphis, Tennessee - April 5-8

Conference Home Keynote Registration Schedule at a Glance Hotel and Travel Why Attend?

Keynote Address

Results You Can Rely On: What We’ve Learned from 25 Years of Criterion-Referenced Measurement

Speakers:

  • Sharon Shrock, Professor of Curriculum and Instruction at Southern Illinois University
  • Bill Coscarelli, Professor Emeritus of Instructional Technology at Southern Illinois University

Sharon Shrock and Bill Coscarelli have been articulating the theory of criterion-referenced testing, teaching it to others and putting it into practice since 1984. They will bring their interactive, teaching style to a lively discussion highlighting the importance of Criterion-Referenced Testing and how it has progressed during the past 25 years.Sharon Shrock and Bill Coscarelli

Whether you are already familiar with the principles of CRT or just beginning to learn them, Sharon and Bill will bring you up to speed and ensure you have fun in the process! Get answers to these questions and more:

  • What impact has CRT had on learning professionals?
  • What will its future impact be?
  • How has CRT evolved since those early days?
  • What does that evolution mean for you?
  • How does CRT differ from norm-referenced testing?
  • Is the current practice of test authoring in step with the most current CRT model?
  • How can test authors apply the principles of CRT?
  • And what further changes do they expect in this important test writing method?


Get insight and guidance on identifying technical flaws in item writing, setting appropriate passing scores, documenting legally defensible test development, identifying the most useful item analysis statistics, and distinguishing between reliability and validity as they apply to criterion-referenced tests. Find out what it takes to develop professional, legal and ethical criterion-referenced tests

 

When: April 5-8, 2009

Where: Peabody Hotel - Memphis, TN

Register to attend
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About: Sharon Shrock and Bill Coscarelli

For the past 25 years, Sharon Shrock and Bill Coscarelli--as Shrock & Coscarelli--have provided testing, certification, and evaluation solutions for a number of global organizations. Their book, Criterion-Referenced Test Development: Technical and Legal Guidelines for Corporate Training and Certification, now in it its third edition, is a standard corporate reference. CRTD has has won two professional society awards as the year's outstanding publication.

Shrock & Coscarelli provide workshops and consulting on nearly all issues related to Level 2 Assessment or Certification. They established a formal relationship between Southern Illinois University and Hewlett-Packard to complete a global needs assessment on certification and to found the H-P Worldwide Test Center. Shrock & Coscarelli’s consulting clients have included AT&T, Citibank, Dun and Bradstreet, IBM, McDonald’s, Microsoft, State Farm and manyother organizations in the United States and abroad.


Sharon Shrock is a Professor of Curriculum and Instruction at Southern Illinois University, where she is also the coordinator for Instructional Designand Technology Programs. She specializes in instructional design and program evaluation and has been an evaluationconsultant to international corporations, school districts, and Federal instructional programs. She is a past president of the Association for Educational Communications and Technology's Division of Instructional Development. She was a member of the International Society for Performance Improvement's Senior Advisory Panel and has served on the editorial boards of most of the major academic journals in her field.

Bill Coscarelli is Professor Emeritus of Instructional Technology at Southern Illinois University. He is founding editor of Performance Improvement Quarterly and is past president of the International Society for Performance and Improvement (ISPI). Bill has also served as president of the Association for Educational Communications and Technology's Division for Instructional Development. He is author of the Decision Making Inventory, which has been used extensively in university career development courses as well as corporate sales training programs in the United States and several other countries.

 

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